For the past decade, I was a founding member of Victoria’s Secret Pink design and creative leadership team, where I reported to the CEO. After coining the phrase “Love Pink,” I was able to help grow the business to $4B in annual revenue.

My scope for Pink covered visual identity, brand books, vision, values, purpose, product design graphics, surface design, retail brick and mortar marketing, digital campaigns, content, social media, influencer activations, concepts, experiential, brand site, app, ecomm...phew!

I lead an internal team of 70+ incredibly talented creatives in both product design and marketing. My team covered the tone and visual direction across every channel.

This is a small representation of many years of work. Behind every image was an elaborate system of interactions that drove an emotional connection with the customer.

A look at the world through Lily’s lens.

Speaking to Lily’s community, we tell the story of the fragrance through a set of narrative moments, grounded in a sense of place. Drawing upon the key themes in her life — family, creativity, spirituality, and philanthropy—we bring Lily’s unique point of view to life. In a diaristic, kaleidoscopic style, a creative mix of dream-like fragments and rich emotional expressions invites her fans into her world. Precious people, sensations and memories evoke the spirit behind each scent and suggest key characteristics of the fragrance itself.

Charlie aka CVS is my favorite junior CAMP HIGH camper. Charlie loves nature. Especially plants and animals. And most of all... drawing. He recently made CHC an amazing one off in Arts and Crafts, and they immediately knew that they needed to share his work with the CAMP HIGH community. We all are incredibly proud of him and the amazing one-of-a-kind pieces that are now available to our luckiest campers. Needless to say, these pieces are VERY LIMITED EDITION.

Home base for Adventure

With many of the region’s most celebrated natural landmarks just miles away, The Kimpton Armory Hotel Bozeman is the ultimate home base for every Western outdoor adventure. This concept honors the surrounding Rocky Mountains, Yellowstone Park, and the spirit of the West with a refined, refreshed identity that marries an adventurous inflection with masculine good taste; a balance of rugged appeal and artful elegance.

A signature venue for the Armory Hotel, the rooftop bar will be an alluring attraction for Downtown Bozeman, drawing visitors from miles around with its Rocky Mountain panorama, fire pit, cozy communal furnishings, original cocktails, and singularly stylish vibe.

The all-day restaurant offers up sanctuary and satisfaction to guests and locals alike. Eclectic and artisanal details, antique portraits, vintage furniture, atmospheric lighting and unexpected updates to local cuisine come together to create a warm, personal and elegant experience.

Located in the former Army band practice space, 
the basement bar is a destination for locals and 
guests to let loose. Live bands, local distillery tastings, 
a wide-ranging whiskey list, casual bar snacks and 
a rock & roll feel set the tone for a lively, fun-loving 
environment.

The soaring music hall will be a destination venue for the Kimpton Armory Hotel, featuring live music, conferences 
, and weddings in a historic, one-of-kind setting. Patrons 
will enjoy beer, cocktails and creative bites dedicated bar.

An inviting three-meal restaurant, King Brasserie & Bar surprises and seduces with imaginative interpretations of classic New Orleans dining, keeping guests nourished with compelling, heartfelt cuisine. Highlighting the renowned local musical culture, the restaurant is named for Joe “King” Oliver, a mentor to Louis Armstrong and pioneering jazz icon.

Local culture and international edge meet at Gospel Coffee 
and Boozy Treats. Bringing playful indulgence to a high-quality cafe experience, Gospel will serve premium coffee program alongside an enticing array of boozy treats.

The Kao Kamasa Spa in Roatan, Honduras is a wellness sanctuary that pays homage to the land and culture unique to this region. The visual direction is inspired by flora, fauna, and rare elements like jade and obsidian. The spa’s logo is derived from Pech artifacts and echo’s the importance of the number three with an updated interpretation. The aesthetic evokes a feeling of timelessness and tranquility.

Wilder Shores is a recurring event comprised of creators, visionaries, and tastemakers to showcase their creative vision.

We’re making a scene.

We provide a platform for talent to share their work with a positive and diverse community. The goal is simple… keep the vibe high and get the people together. We are a unique cohort of chefs, artists, clothing designers, ceramicists, zine makers, furniture makers, and jewelers. Past events have been scored by DJ’s Theodore Jahng, Ron Like Hell, & Justus Kempthorn. Wilder Shores BK happens every two months and is located in NYC.

Nike commissioned several campaign concepts for the SB X NBA release. The Brief called for a shared connection between skating and basketball, the community and hometown pride. The inspiration, the struggle, the persistence, the mastery of sticking the landing…inherently it lead to Nike’s product superiority story. There is dynamic visual transformation that happens when you skate the SB x NBA. This is one of the ideas in action.

Numbers Edition is a skateboard brand founded by Eric Koston & Guy Mariano. Edition Series 2 featured my painting and collage work. This Edition was well received and helped set the tone of the brands future collections.

I have been a regular collaborator with California based lifestyle brand The Quiet Life. Several capsule collections have gone on to influence youth streetwear and fashion markets globally. The comprehensive product offerings further includes button-down tops, t-shirts, tank tops, shorts, bags, socks, and of course a number of headwear choices. Quiet Life can be found in many boutique retailers globally and has cemented its position in youth markets since 1997. Well...on and off.

OuterKnown is a surf lifestyle brand based in Southern California. It’s founders John Moore and Kelly Slater have commissioned some print work from me to use in their product assortment. Check out what outerknown is doing to protect natural resources, empower people crafting their clothes and inspiring change within the industry.

I have been a long time collaborator with L.A based youth brand Brothers Marshall. Brothers Marshall can be found in many boutique retailers globally and has cemented its position in youth markets since 2011.

Stay Human is a global campaign for Kimpton Hotels. The Brand had evolved into a luxury positioning, and consequently lost some of the uniqueness that set them apart. This campaign set out to consolidate it’s positioning as a values-based "luxury without the attitude" brand.

Celebrating the experience and announcing promotions with creative that pairs candid, enticing experiences with stylish product shots.  

Expressive vignettes capture the Kimpton experience through a highly personal, emotional lens. Copy maintains a playful, tongue-in-cheek tone, while imagery feels elevated yet inviting.