Executive Creative Director
About
I like building brands from scratch and dreaming up products, and for the past 18 years have dedicated my time to doing just that across multiple disciplines. For the past decade, I was a founding member of the Victoria’s Secret Pink team, where i reported to the CEO. After coining the phrase “LOVE PINK” I was able to help grow the business to $4B in annual revenue. Prior, to that I helped grow the clothing startup, Modern Amusement, into a $50M business within 3 years. I have deep roots in streetwear, skateboarding, music, art, and spent most of my early career working as a designer, artist and collaborator for brands like Freshjive, Quiet Life DVS shoes, Kubrick, Doug Aitken, Virgin (V2) and Capital Records. Most recently I have been consulting as a creative director for Nike, Burger King, Kimpton hotels, Interparfums and various smaller skate, surf and lifestyle start-ups, like The Brothers Marshall and Numbers Edition.