Executive Creative Director
A look at the world through Lily’s lens.
Speaking to Lily’s community, we tell the story of the fragrance through a set of narrative moments, grounded in a sense of place. Drawing upon the key themes in her life — family, creativity, spirituality, and philanthropy—we bring Lily’s unique point of view to life. In a diaristic, kaleidoscopic style, a creative mix of dream-like fragments and rich emotional expressions invites her fans into her world. Precious people, sensations and memories evoke the spirit behind each scent and suggest key characteristics of the fragrance itself.