Executive Creative Director
Stay Human is a global campaign for Kimpton Hotels. The Brand had evolved into a luxury positioning, and consequently lost some of the uniqueness that set them apart. This campaign set out to consolidate it’s positioning as a values-based "luxury without the attitude" brand.
Celebrating the experience and announcing promotions with creative that pairs candid, enticing experiences with stylish product shots.
Expressive vignettes capture the Kimpton experience through a highly personal, emotional lens. Copy maintains a playful, tongue-in-cheek tone, while imagery feels elevated yet inviting.